muffin mam

Gordon Brothers, the global advisory, restructuring and investment firm, has partnered with New Mill Capital to acquire a newly constructed 100,000-square-foot commercial bakery and muffin plant formerly owned by The Muffin Mam Inc. in Laurens, SC. 

The Muffin Mam’s state-of-the-art bakery will offer over 700 machinery and equipment assets for purchase including but not limited to:

  • 2019 Henry Group indirect gas fired tunnel oven
  • (2) 2018 G&F ambient spiral coolers and (1) 2009 G&F ambient spiral cooler
  • (19) Baxter rack ovens
  • (4) 2019 Unifiller cake decorating lines
  • (2) Automatic lines
  • (2) Manual lines with individual Unifiller decorating equipment
  • (40+) Unifiller depositors and hopper toppers, cake and muffin depositing lines
  • 2020 Oakes 60” 75 HP slurry skid with holding tank
  • 2019 Oakes high shear aerator system
  • 2020 FoodTools cake slabbing line and ultrasonic slicers
  • (5) 2019 VMI planetary mixers
  • 2019 packaging equipment and all plant support

Gordon Brothers and New Mill Capital will hold the auction exclusively online with bidding opening Wednesday, February 2 and closing Wednesday, February 9. Inspections are available by appointment.

“This bakery is practically new and most of the assets were purchased between 2018 and 2020,” said Michael Guelfo, Director, Commercial & Industrial at Gordon Brothers. “Given the continuing equipment supply chain issues and growing lead times, we’re seeing a heavy interest in the assets.”

In addition to the machinery and equipment, muffins, cakes and other bulk ingredient inventory are available for purchase. For additional information, please visit For auction registration, please visit

Gordon Brothers leverages decades of experience buying, selling, operating and valuing assets in the industrial economy across Australia, Brazil, Canada, the U.K., Europe, Japan and the U.S.